shov.com/brand
Press & brand kit
Who we are, who to contact, and the Shov logo, mark, wordmark, colors and fonts, ready for an article, an edit timeline or a layout. Every logo file is vector with the lettering converted to outlines, so nothing needs the font installed.
Download everything (ZIP)SVG and transparent PNG logos, TTF fonts with licenses, and color swatches.
01
About Shov
Shov is a new kind of online gaming platform built entirely around remote control of real machines. Its first experience, The Internet’s Gun Range, is a live shooting range in the USA: from a phone or a computer, players take control of real full-auto gun turrets, aim through each gun’s own scope camera, and fire up to 16 rounds a second, either against eleven other players or with all twelve guns at once in Heavy Gunner mode. Robotic actuators move the guns, and AI designed the arena and now helps run it, learning to aim better from every shot. Shov was founded by Domm Holland and is operated by MMOD, Inc.
Press contact
Domm, founder. Interviews, arena footage and early access for journalists and creators.
Watch
Live arena · Replays ·
02
Logo
The header lockup: gold mark with the SHOV wordmark in Archivo Black. Use Primary wherever the background is dark.
03
Mark
Two concentric gold rings. Use it alone for avatars, watermarks, bugs and end cards.
04
Wordmark
SHOV on its own, for titles where the mark already appears nearby.
05
Colors
Gold on near-black is the look. Values are sRGB hex, so they paste straight into Premiere, After Effects or Resolve color pickers.
Shov Gold
#D4AF37
RGB 212 175 55
The brand accent: mark, buttons, live and highlight moments.
Hot Gold
#FFD24A
RGB 255 210 74
Timers and brief high-emphasis beats on dark.
Near Black
#050505
RGB 5 5 5
Backgrounds. Use this, not pure black.
Ink
#0A0A0A
RGB 10 10 10
Panels and the block behind the logo.
White
#FFFFFF
RGB 255 255 255
Type and hierarchy on dark.
Live Green
#4ADE80
RGB 74 222 128
Status only: online, good connection.
Metallic gold gradient
#FFF7D6 0% · #F7D76A 22% · #D4AF37 48% · #8A6A18 62% · #F3D36A 78% · #FFF2C2 100%
For large display type and title cards, run top to bottom. Keep the mark itself flat gold.
06
Fonts
Both families are free under the SIL Open Font License 1.1. Install the TTF files on the editing machine; the licenses sit next to them.
SHOV
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Archivo Black
The logo wordmark, headings, buttons and scores. The wordmark is all caps with tracking at −2%, which is −20 tracking in Premiere and After Effects.
LIVE · RND 47 · 04:12 400
LIVE · RND 47 · 04:12 500
LIVE · RND 47 · 04:12 700
JetBrains Mono
Labels, captions, timers, stats and lower thirds. Regular, Medium and Bold.
07
Usage
- Keep both rings concentric with the same stroke weight. Never add ticks, crosshairs, arrows or a center dot.
- Use the logo in gold, white or black only. No outlines, glows, bevels or drop shadows.
- Leave clear space around the logo at least half the mark's width on every side.
- Put it on near-black #050505 or on white. Over busy footage, add a dark scrim behind it.
- Keep corners sharp. Shov does not use rounded boxes or pills behind the logo.
- Write the name as Shov in sentences. SHOV in capitals is the wordmark only.